Why ISRC codes are so important

Have you ever wondered how some artists seem to have millions of streams on their songs the day their album drops. Why do some artists release compilations of previously released material? How do all the stream counts for the same song across multiple albums, compilations or re-releases count towards one single combined total?

Listen to this episode to learn how The Chainsmokers have applied this with their single 'Sick Boy'.

Additonal links

Sick Boy (Spotify)
https://open.spotify.com/album/2QI0UclC8ipuXoyCva1C7K

Sick Boy...Everybody Hates Me (Spotify)
https://open.spotify.com/album/6Ok0x408eB6DmOrp13Llu3

Sick Boy...You Owe Me (Spotify)
https://open.spotify.com/album/7ipPGzgSu86WmYyNyx2Kry

ISRC (Wikipedia)
https://en.wikipedia.org/wiki/International_Standard_Recording_Code