Ever wondered why your email pitches aren’t receiving a positive response, or any response at all? These are real emails that have been sent to myself or close friends. Names have been removed because the purpose of this post is to help, not to shame or embarrass the sender.
You don’t include a link.
If people have to do ANY additional work to find your song, you’ve already lost. They are already reading your email, include a link and make it easy for them.
You CC multiple people.
If you are pushing for a blog premiere, or telling someone that you sent them your track first because they are specials, send them an individual and personal email. If they are cc’d, it’s obvious they are not the only recipient. It's impossible to feel special when you are one of 100 recipients. Not only this, but you have just shared a list of email addresses that may be personal and will no doubt see a large amount of spam if they get into the wrong hands.
What if the recipient is in the middle of a flood or extreme weather, this can come across as inconsiderate. Other small talk to avoid is asking someone how their family or their health is. This is ok if you are friends with the person but it's best to avoid, especially in cold outreach and follow up emails. Getting to the point and skipping past the small talk allows the reader to get to your music quicker and increase the chances of them clicking and listening.
You attach files.
We aren't all blessed with high speed, unlimited data, or lots of storage on our devices for emails. By attaching an MP3 file or (gulp) movie, you are forcing that recipient to download your song without giving them a choice. This slows down their email and will likely lead to your email being deleted once it has finished downloading. I know some people who block emails with large attachments, meaning your email may ever even make it to their inbox.
A streaming link with downloads enabled is far more acceptable, this could be a SoundCloud or DropBox link. A simple link where the recipient can click, stream and download if they choose too.
You tell them where to place your song.
Curators will make this decision themselves, this can be taken as an insult by telling them where to place your song. Through suggestion a song that would not fit the playlist you could completely kill the vibe, let them listen and decide if and where it fits. Your goal is just to get them to listen.
Please share your feedback in the comments and let's help each other by sharing this information and making the process of sending and receiving pitches less painful and more successful for everyone!