How music is selected for a playlist
A common question I see on social media is "how do you choose which music goes into your playlists?". I’ve seen this question asked many times online and I want to share my answer with you.
I can't speak for everyone, but for me it's all about personal taste, after all I am the curator. Choosing the music comes down to a few things:
1. Production quality. Is it mastered? Does it sound good when played amongst other songs in the playlist?
2. Is it a good song? Is there something that makes it stand out, whether it's well written, an amazing vocalist, or a great story?
3. Will it fit one of the current playlists? If a song is sent that is in a totally different genre to other songs it won’t be added.
4. Explicit content. While I am ok with adding songs with explicit content on some playlists, this can be a deal breaker for some curators. Consider having a clean version of your song available as an alternative, your distributor should be able to set this up for you.
I listen to all music in the order it was submitted and don't read press kits, bios, or even look up the artist on social media. I don't care if an artist has 100 streams or 1 million streams. If I like the song, I will add it. In saying that, I love supporting indie artists. I also produce and release music independently... nothing excites me more than seeing an artist gain some new fans as the result of being added to one of these playlists.
Previously I was a curator on various websites where users could submit. I have since removed my playlists from those websites. Every curator has their preferred way to receive submissions. The only way you can submit music to me is via Twitter or Instagram @askmikewarner