As an artist, there’s a good chance some of your music is already on YouTube in one form or another. You may have uploaded some live footage, or your distributor may have added it to one of those “your band name - topic” channels. Now there’s a way to merge all of these videos from various channels into one official artist channel.
Now, before you say “I looked into this previously and it was too hard because I didn’t have…” just stop right there, as things have changed.
Yes, previously you needed three music videos to be delivered to YouTube via a distributor before you could claim your official artist channel but now the requirement is three releases delivered via a distributor (yep, audio, three singles will do).
Here’s what you need to know about YouTube Official Artist Channels :
- Organized content: The Official Artist Channel layout automatically organizes your discography into an album section and your Official Music Videos into a new playlist. For a consistent fan experience across YouTube, you can't edit these playlists. However, you can place one section above your locked video and album sections to promote anything you like on your Official Artist Channel.
- Discoverability in search: When your fans search for you on YouTube, they'll be linked directly to your Official Artist Channel from your watch card on the right side of the screen.
- Promotional content: Choose what you want to highlight in the dedicated promotional shelf and in the featured video slot.
- Fan engagement: One verified and official channel where you can directly reach and engage with your fans on YouTube.
(the above bullet points were taken from this support article on YouTube’s support page.)
Screenshot of DistroKid.
On the latest YouTube for artist support article it states “If you work with a label, digital distributor, or have a partner manager, get in touch with them to get an Official Artist Channel.” However, they don’t have a link to a form, nor did they mention which digital distributors could help with an Official Artist Channel request. Artists that are signed to a record label, or have a partner manager for YouTube are set, but what about the independent artists? I’ve compiled a list of digital distributors that have a process to request access and potentially claim your Official Artist Channel quicker.
Without further ado, here is the list. There may be affiliate links for some of these distributors, if you don’t like clicking them (and sometimes getting a discount) you can google the distributor instead.
Digital distributors that can help with claiming your Official Artist Channel:
Once you have claimed your Official Artist Channel you will receive a confirmation email from YouTube with new ways you can connect with your fans using - Community Posts, Mobile Live, Tickets, and Comment Hearts.
studio.youtube.com allows artists to add a bio, photos and create artist playlists on their profile. The photo’s uploaded will be featured throughout YouTube as pictured in the example below.