Spotify Canvas are a creative way to share visuals that compliment your music. These are looping visuals that can be seen in the Spotify mobile app, when in the popular “Now Playing” view. Here’s what you need to know and how to get access.

A handful of Artists were invited to a private beta group, all other artists can request access by going to https://spotifyresearch.typeform.com/to/kPKC3K.

https://youtu.be/USFPFbwBFno

“At Austin City Limits, we partnered with 100 artists to celebrate Spotify's new format for visual expression at Canvas Records. We curated some of the best Canvas visuals that artists have created through Spotify for Artists over the past year - and brought them to life in a whole new way.” (Video: Spotify for Artists on YouTube).

Artists have rumored to see an increased number of streams and saves, in addition to lifts in artist profile visits and shares. This engagement is set to increase thanks to Spotify now offering creators the ability to share their Canvas to Instagram stories with a link directly to the song in Spotify.

“This functionality is ideal for launching new songs to your fans on Instagram, for highlighting updates to your Canvas when you release a music video, or even for updating your current Canvas with new elements like fan art and performance clips. (Note that the images and videos you use need to be compliant with Spotify's content guidelines.) "Adding a high-quality Canvas has increased track shares by up to 200 percent, in addition to lifts in streams, saves, and artist profile visits; bringing them to Instagram is another way for artists to connect their platforms and extend their reach even further.”
Source: https://artists.spotify.com/blog/share-your-canvas-to-your-instagram-story

Spotify Canvas are added via Spotify for Artists or Spotify Analytics (for record labels and distributors). Canvas can be added to any song in the artists catalogue and Canvas can be replaced or changed over time to keep the content fresh.

More information about Spotify Canvas can be found at https://canvas.spotify.com